Apollo
Apollo is an all-in-one prospecting database, sequencer, and CRM in one affordable tool. Best for solopreneurs and small teams starting outbound.
The Spinoza Score
Reviewed by Kamran Arshad. See how we evaluate · Updated 2026-07-13.
- Category
- sales lead-generation
- Starts at
- Free
- Platforms
- Launched
- Jan 2015
- Last reviewed
- 2026-07-13
The best all-in-one to start outbound cheaply. Broad and good value, if not the deepest anywhere.
Apollo bundles a large B2B contact database, email sequences, a dialer, and a light CRM into one tool at a friendly price. For a solopreneur or small team getting outbound going, it covers the whole loop, find leads, reach out, track, without stitching tools together. The data isn't as deep as a dedicated enrichment stack and the UI can feel busy, but the value for what you get is excellent.
What Apollo actually looks like
Scroll inside the panel to see the full homepage. Live screenshot — updates as the product evolves.
Best for
- Solopreneurs starting outbound
- Small sales teams
- All-in-one on a budget
Not for
- Teams needing the deepest data
- Those wanting a minimalist UI
What it actually does
Large B2B database
Millions of contacts and companies to prospect into.
Email sequences
Build and run multi-step outreach with follow-ups.
Built-in CRM
Track deals and contacts without a separate tool.
Dialer
Call prospects and log activity in one place.
Chrome extension
Pull contact data straight from LinkedIn and the web.
AI writing & scoring
Draft outreach and prioritize leads with AI assistance.
Composite of hands-on testing and editorial review — five dimensions, each rated 0–5 against the same published rubric for every tool in the category. How we score →
- Overall
- 4.3/5
- Data Quality
- 4.3/5
- Automation
- 4.2/5
- Ease of Use
- 4.3/5
- Integrations
- 4.3/5
- Value
- 4.4/5
What it costs, by tier
Free tier with monthly credits; paid from around $49/user/mo. Confirm current pricing.
Monthly credits and basic sequences.
Per user: more credits and features.
Frequently Asked Questions
Apollo or Clay?
Apollo is a cheaper, easier all-in-one to get started; Clay is a far deeper enrichment and automation engine for serious operators.
Is Apollo free?
Yes, there's a free tier with monthly credits. Paid starts around $49/user/mo.
What is Apollo best for?
Solopreneurs and small teams who want one affordable tool to find, contact, and track leads.
Does Apollo include a CRM?
Yes, a light built-in CRM plus sequences and a dialer.
Ready to try Apollo?
Find leads, reach out, and track, all in one tool.
Outbound link may be tracked. See affiliate disclosure.