Frase
Research, outline, and write SEO content with AI assists.
The Spinoza Journal verdict
Reviewed by Kamran Arshad. See how we evaluate · Updated 2026-06-05.
- Type
- SEO Tool
- Category
- seo
- Starts at
- $45/mo
- Platforms
- Web
- Launched
- Jan 2019
- Last reviewed
- 2026-06-05
Surfer's leaner cousin. Real value at a lower price.
Frase positions itself as 'Surfer at half the price', and it delivers on that. Content briefs are excellent. AI Writer is solid (though sometimes add-on pricing). The right tool for solo SEO operators and small content teams.
What Frase actually looks like
Scroll inside the panel to see the full homepage. Live screenshot — updates as the product evolves.
Best for
- Solo SEO operators on a tighter budget
- Content marketers
Not for
- Enterprise content teams
- Teams needing real-time editor scoring
What it actually does
Content briefs
Generate SEO content briefs from a target keyword. Outlines, key questions, competitor analysis.
AI Writer
Generate sections or full articles from briefs. Add-on or included depending on tier.
Topic clustering
Group keywords into related clusters for content strategy.
Answer engine
Mine People-Also-Ask and related questions for content angles.
What's new from Frase
- Mar 2026
Brief Templates v2
More customizable brief structures for different content types.
Composite of editorial review, hands-on testing, and reader-reported value. Each sub-score is rated 0–5 against The Spinoza Journal's published criteria.
- Overall
- 4.1/5
- Output quality
- 4.1/5
- Utility & features
- 4.1/5
- Usability & UX
- 4.1/5
- Performance & reliability
- 4.1/5
- Cost vs. value
- 4.1/5
What it costs, by tier
Light use.
- 1 user
- 4 articles/mo
- Basic features
Most solo SEOs.
- 1 user
- 30 articles/mo
- AI writing add-on $35
Small teams.
- 3 users
- Unlimited articles
- AI writing included
Ready to try Frase?
Starts at $45/mo. Worth a trial.
Outbound link may be tracked. See affiliate disclosure.